On July 12, Google Play released a fresh policy aimed at supporting blockchain-related content, including non-fungible tokens (NFTs). The tech giant has been working towards balancing user safety and app ecosystem innovation, with this policy slated to roll out widely later this year.
The policy redefines blockchain-based content as "tokenized digital assets" and requires developers to explicitly declare if their app facilitates the sale or earning of tokenized digital assets, like NFTs. However, they are not allowed to promote potential earnings from playing or trading activities.
Google Play will continue to apply its existing Real-Money Gambling, Games, and Contests policy to blockchain-based content. This means that apps failing to meet gambling eligibility requirements cannot accept money for a chance to win assets of unknown real-world monetary value, including NFTs. It also states that the value of the NFTs users receive should be clear at the time of purchase, and mechanisms like "loot boxes" that offer randomised blockchain-based items are not permitted.
Acquired NFTs should still enrich the user experience or facilitate game progress, and they must not be staked for the opportunity to win real-world prizes. Moreover, Google's policy continues to prohibit apps that mine cryptocurrency on devices.
With the implementation of this new policy, Google is eager to see innovative in-app experiences thrive, helping developers broaden their businesses while adhering to a responsible and user-protective approach.